Listening to our customers’ feedback makes us a responsive business. But if they request for digital options that make their lives easier, that sort of feedback may make you the best in the world – that’s how Dominos managed to overtake their age-long rival, Pizza Hut, to become the Largest Pizza Company in the World.
Their success only came once the entire culture of the company was changed from being a fast food company, to a digital establishment that hired programmers, digital marketers and tech guys. The corporate structure was changed to place emphasis on digital advertising and sales – ultimately making Dominos an “e-commerce that sold pizza”.
Now, customers can order pizza from any messaging apps (slack, whatsapp, telegram, etc) and may even use emojis to place their order. And the one sending their orders are no longer riders, but robots that keep the pizza warm all the way to your home.