KEY POINTS
The Traffic: Where to find the right audience for your brand?
The Appeal: What appeals to the online society?
The image: How to create an effective brand image?
“In the last few episodes, we learnt how to improve our profit, bring our brand presence to the digital space and how to make processes more efficient using the help of technology. What about the brand image in the international market, how do we impart our brand in the hearts and minds of people? Join us in the final episode of SME Virtual Series to find out.
WHAT YOU’LL LEARN?
The secrets of effective copywriting & art direction.
Techniques to drive traffic to your brand.
Building brand loyalty online.
ABOUT ERIC CHONG
Eric Chong is currently the Director for Merchants of Axiata Digital Services. He has 20 years of experience in Senior Management/ C-Level roles including Corporate Governance. He also have served as Board Members for five telecom companies in Malaysia. He also worked in Brunei, Cambodia, Indonesia, Malaysia, Singapore & Australia. With a diverse work background, he also experienced in the FMCG, Logistic & Supply Chain, Consumer Electronics and the Telecom/Technology sector.
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