One of the hard facts is that e-commerce has become the engine for accelerating the growth of small and medium enterprises (SMEs).

Dramatic shifts in consumer purchase behaviour worldwide from offline to online is reaping golden opportunities for SMEs to expand their businesses via the e-commerce platform. E-commerce has emerged as the most effective channel for market expansion. Imagine this: according to Lazada Malaysia, new SMEs collectively sold over 680,000 items on Singles Day 11.11 in 2020, representing more than 40% of active sellers.

Clearly, the benefits of e-commerce can be seen in increasing sales, revenue and business prospects for SMEs. If you are still thinking about it, we urge you to discover the e-commerce way to expand your business. Let’s explore how to grow your business differently from the PEOPLE 4.0 SME Growth Series Episode 4: Fail Proof E-Commerce Strategy for SME.


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Nurezali is the Head of eCommerce Adoption under Malaysia Digital Economy Corporation (MDEC). His main responsibility is to lead and formulate short and long-term plans for the overall eCommerce adoption across industry verticals including youths, micro, small and medium enterprises (MSMEs), rural communities and exporters. 

In his current role, he has been involved in numerous public and private initiatives addressing the value chain of eCommerce. Throughout his career, he has attempted to create powerful experiences for the local eCommerce ecosystem and to stay abreast with global trends via various initiatives. 

He is instrumental in strategizing of the overall development and implementation of the National eCommerce Strategic Roadmap (NESR) 1.0 (2016-2020) and 2.0 (2021-2024) to drive the whole Government Ministries towards a catalytic eCommerce growth for Malaysia. He also led the formulation of National eInvoicing Initiative to bring Malaysia to the next level of inter-operability of cross-border trade. Prior to that, he was a key personnel within the eCommerce industry development team to usher investment from local and foreign players to MSC Malaysia as well as assists local players to penetrate regional and global in cross-border trade. 


Sam Kon from Beyond Infinity Consultancy (BIC) has been in the E-Commerce industry for the past 10 years. He was featured as the Keynote Speaker and trainer in the Lazada Wecommerce 2019 . He was also a panelist for “The State of E-Commerce in Southeast Asia” as featured in SME Magazine Asia. A certified trainer by Alibaba Business School & Taobao University, a guest lecturer for MBA classes, and a featured writer for ecommerce articles. BIC have assisted multinational companies, brands and businesses to boost their ecommerce revenues through their bespoke consultancy & training services