The Strategy: What works and what doesn’t?

The Tools: What would you need?

The Mindset: How to get your team ready?

With the local internet usage set to rise to 86 percent in 2023, there will be a billion-dollar market for companies to tap into. However, in the online world where habits are different, expectations are larger and attention-span is shorter, capturing the audience’s hearts and minds require new strategies to achieve. In this webinar, Azli Mohamed, CTO of AirAsia will share with us how the airline leveraged on IR 4.0 to deliver the best experience flyers could ask for.


Learn the proven techniques that ensure customers remember your brand

Know the do’s and don’ts to retain customers online

Learn the trick to get your teams on board digitalisation

Know the tools you need to provide the best customer experience

Be part of the largest SME IR 4.0 community in Malaysia


Apart from being the driving force of Air Asia’s transformation initiatives, Azli also serves as a Board Member of Malaysia Global Innovation & Creativity Centre (MaGIC), as well as the Advisory Board Member for Malaysia’s chapter of the Asia IoT Business Platform.

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